Press

Americas DF eNews – September 17, buy 2009
online ‘Times New Roman’, prescription Times,serif; text-align: left;”>SNI Launches $10/12EU Boutique & Cloudz Travel Accessories to European & Far Eastern Markets

SNI of Bensalem, PA announces the official launch of it’s $10/12EU Boutique program (www.10boutique.com) and best-selling Cloudz(TM) Travel Comfort  (www.cloudz.com) to European, Middle Eastern and South American markets.  The launch will be facilitated through a strategic partnership with Netherlands’ CITRA Inc./Sea & Sky Holding B.V.

“The move comes on the crest of stellar sales and the overall success of these programs in the US, Canadian and Caribbean markets” says Randall P. Cohen, EVP of SNI.  “We have been achieving phenomenal results and growth, even in this challenging economic climate.  Our brands have been developed and refined over the past 15 years, thus we feel timing could not be better for this International launch.  There has always been considerable interest in our programs from both large and smaller Travel Retail accounts in these markets; now there is an economical means to supply these customers and be competitive in the marketplace. We are very excited about this partnership, as there is no question that there is a unique synergy between our organizations.”

Bart Collins of CITRA Inc says:  “Through my prior experience in the US with the superior and unique nature of all SNI products, it is the more exciting to be part of the SNI launch in Europe and beyond. All involved are intent on making this a most successful introduction.”

SNI’s International Sales Director, Bill Teufel who will oversee the day to day operations and communications with CITRA/Sea & Sky to ensure a smooth and aggressive launch says, “Initial International program rollouts are now slated for Milan, Rome, Basel, Cairo, Dominican Republic, Buenos Aires, Panama with many more soon to follow.”

SNI programs will be on display in Cannes next to the Palais in the old harbour on the Lady Elaine Yacht.

For more information please contact Randall P. Cohen: rcohen@SNImail.com.

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Travel Markets Insider Newsletter Vol. 12 No. 30 – September, 2009
U.S. travel products company takes aim at international markets with help from B. Collins www.cloudz.com

Travel retail executive Bart Collins announces the formation of his own company, CITRA Inc., which will specialize in introducing and representing US companies in the European Travel Retail market. Working with Sea & Sky Holding in the Netherlands, CITRA’s first endeavor is with Pennsylvania-based SNI, who is expanding several of its concepts into the international arena. SNI is known for its extensive line of CLOUDZ branded travel accessories, among other brands. Read the full story on page 2 of Inside Insider here.

 

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<p><em>Americas DF eNews – September 17, 2009</em><br />
<strong><em><span style=”font-size: medium; color: #000000; font-family: Georgia,’Times New Roman’,Times,serif; text-align: left;”>SNI Launches $10/12EU Boutique &amp; Cloudz Travel Accessories to European &amp; Far Eastern Markets</span></em></strong></p>

<p>SNI of Bensalem, PA announces the official launch of it’s $10/12EU Boutique program (<a href=”http://www.10boutique.com/” target=”_blank”>www.10boutique.com</a>) and best-selling Cloudz(TM) Travel Comfort  (<a href=”http://www.cloudz.com” target=”_blank”>www.cloudz.com</a>) to European, Middle Eastern and South American markets.  The launch will be facilitated through a strategic partnership with Netherlands’ CITRA Inc./Sea &amp; Sky Holding B.V.</p>

<p>”The move comes on the crest of stellar sales and the overall success of these programs in the US, Canadian and Caribbean markets” says Randall P. Cohen, EVP of SNI.  “We have been achieving phenomenal results and growth, even in this challenging economic climate.  Our brands have been developed and refined over the past 15 years, thus we feel timing could not be better for this International launch.  There has always been considerable interest in our programs from both large and smaller Travel Retail accounts in these markets; now there is an economical means to supply these customers and be competitive in the marketplace. We are very excited about this partnership, as there is no question that there is a unique synergy between our organizations.”</p>

<p>Bart Collins of CITRA Inc says:  “Through my prior experience in the US with the superior and unique nature of all SNI products, it is the more exciting to be part of the SNI launch in Europe and beyond. All involved are intent on making this a most successful introduction.”</p>

<p>SNI’s International Sales Director, Bill Teufel who will oversee the day to day operations and communications with CITRA/Sea &amp; Sky to ensure a smooth and aggressive launch says, “Initial International program rollouts are now slated for Milan, Rome, Basel, Cairo, Dominican Republic, Buenos Aires, Panama with many more soon to follow.”</p>

<p>SNI programs will be on display in Cannes next to the Palais in the old harbour on the Lady Elaine Yacht.</p>

<p>For more information please contact Randall P. Cohen: <a href=”mailto:rcohen@SNImail.com”>rcohen@SNImail.com</a>.</p>

Address

Citra Inc. Netherlands
Herenweg 103 A-7
2105 ME Heemstede
Netherlands

Phone:
+31 (0)23 5482042
Fax:
+31 (0)23 5482041
--------------------------

Citra Inc. USA
PO BOX 153
Stony Brook, NY 11790
USA

Phone:
+1 631-375-4861